Responsible for making these things happen is The New Yorker design team, and here the group of designers, directors, photo editors and more share their favourite books. In this mammoth edition there’s classic children’s books, colour theory and a collection of Israeli posters celebrating International Workers’ Day.

Sourced through Scoop.it from: www.itsnicethat.com

In it, Martin uses the fMRT process, which is short for functional magnetic resonance imaging to “get a glimpse into the head of consumers.”

Here’s what he found:

  • “Our brains usually run on autopilot, despite making us believe we know what we are doing.”
  • “90 percent of all purchasing decisions are not made consciously.”
  • “Most purchasing decisions take as little as 2.5 seconds.”
  • “Brodmann Area 10 in the human brain’s frontal cortex is activated if someone ‘thinks a product is really cool’. This area is linked to self-awareness and emotions.”
  • “Brands and products that evoke our emotions, like Apple, Coca-Cola or Nivea, always win.”

Sourced through Scoop.it from: www.quicksprout.com

6% of the electricity generated in America is used to power air-conditioning systems that cool homes and offices. As countries such as Brazil, China and India grow richer, they will surely do likewise. Not only is that expensive for customers, it also raises emissions of greenhouse gases in the form both of carbon dioxide from burning power-station fuel and of the hydrofluorocarbons air conditioners use as refrigerants.

Sourced through Scoop.it from: www.economist.com

Fashion photographer Florian Joahn grew up in a remote industrial small town in east Germany. Somewhere in between starting off as graphic designer, moving to Ghana where he worked as a teacher for deaf children, before embarking on a five year art education in Amsterdam to become an installation artist, Florian learnt that fashion photography was his calling. It was a decision that sent him packing his suitcases once again, this time to relocate to London. “Photography is the medium I move the most naturally in and find it the easiest to express myself,” he says. “I have a high respect for fashion design and love the craftsmanship of it, but I also realised that fashion comes to live when you put it in a context, if it is on a person on the street or a model in front of the camera. Those are the moments I am interested in.

Sourced through Scoop.it from: www.itsnicethat.com

Early prototype of smart glasses with liquid-based lenses that can automatically adjust the focus on what a person is seeing, whether it’s far away or close.

 

Don’t throw away your bifocals or multiple glasses yet, but those days might soon be over. A team led by University of Utah engineers has created “smart glasses” with liquid-based lenses that can automatically adjust the focus on what you’re seeing, at any distance.

 

They’ve created eyeglass lenses made of glycerin, a thick colorless liquid, enclosed by flexible rubber-like membranes in the front and back. The rear membrane in each lens is connected to a series of three mechanical actuators that push the membrane back and forth like a transparent piston, changing the curvature of the liquid lens and therefore the focal length between the lens and the eye.

 

In the bridge of the glasses is a distance meter that measures the distance from the glasses to an object via pulses of near-infrared light. When the wearer looks at an object, the meter instantly measures the distance and tells the actuators how to curve the lenses. If the user then sees another object that’s closer, the distance meter readjusts and tells the actuators to reshape the lens for farsightedness.

 

The lenses can change focus from one object to another in 14 milliseconds (faster than human reaction time). A rechargeable battery in the frames could last more than 24 hours per charge, according to electrical and computer engineering professor Carlos Mastrangelo, senior author of an open-access paper in a special edition of the journalOptics Express.

 

Before putting them on for the first time, users would input their eyeglasses prescription into an accompanying smartphone app, which then calibrates the lenses automatically via Bluetooth. Users only need to do that once, except for when their prescription changes over time. Theoretically, eyeglass wearers will never have to buy another pair again since these glasses would constantly adjust to their eyesight.

 

A startup company, Sharpeyes LLC, has been created to commercialize the glasses. The project was funded with a grant from the National Institutes of Health and the National Institute of Biomedical Imaging and Bioengineering.

 

Reference:

Sourced through Scoop.it from: www.kurzweilai.net

In the historical novel The Black Tulip, written by Alexandre Dumas, an honest and decent Dutch tulip fancier is nearly brought to ruin by his quest to breed a purely black flower. More precisely, his misadventure is due to the dastardly schemes of his neighbor, who, frantic with spite and jealousy over the plants, frames him for a political crime and gets him thrown in jail. The potboiler plot is ridiculously overheated, but Dumas got one thing exactly right: People will go nuts over the desire to possess a living thing in a strange and beautiful color.

 

The breed was developed in Indonesia, but due to concerns over avian flu, the U.S. Department of Agriculture bans direct imports from that nation. So these extraordinary chickens are very hard to get in America and, as a result, are extremely expensive. The best-known and most reputable breeder, Greenfire Farms, offers them for more than a thousand dollars per pair of juveniles; just one day-old chick of unknown sex goes for $199, plus shipping and handling.  You can find Cemanis advertised for cheaper, but the discussion forums of backyardchickens.com (for example) suggest that you risk getting scammed. Order eggs off eBay and you might find yourself hatching out counterfeit chicks of silver or brown.

 

Sourced through Scoop.it from: nautil.us