Members of the public can search a newly released database of 1,600 stars to find signs of undiscovered exoplanets. The dataset, taken over two decades by the W.M. Keck Observatory in Hawaii, comes with an open-source software package and an online tutorial.

 

The search for planets beyond our solar system is about to gain some new recruits. Just recently, a team that includes MIT and is led by the Carnegie Institution for Science has released the largest collection of observations made with a technique called radial velocity, to be used for hunting exoplanets. The huge dataset, taken over two decades by the W.M. Keck Observatory in Hawaii, is now available to the public, along with an open-source software package to process the data and an online tutorial.

 

 

Sourced through Scoop.it from: news.mit.edu

Responsible for making these things happen is The New Yorker design team, and here the group of designers, directors, photo editors and more share their favourite books. In this mammoth edition there’s classic children’s books, colour theory and a collection of Israeli posters celebrating International Workers’ Day.

Sourced through Scoop.it from: www.itsnicethat.com

In it, Martin uses the fMRT process, which is short for functional magnetic resonance imaging to “get a glimpse into the head of consumers.”

Here’s what he found:

  • “Our brains usually run on autopilot, despite making us believe we know what we are doing.”
  • “90 percent of all purchasing decisions are not made consciously.”
  • “Most purchasing decisions take as little as 2.5 seconds.”
  • “Brodmann Area 10 in the human brain’s frontal cortex is activated if someone ‘thinks a product is really cool’. This area is linked to self-awareness and emotions.”
  • “Brands and products that evoke our emotions, like Apple, Coca-Cola or Nivea, always win.”

Sourced through Scoop.it from: www.quicksprout.com

6% of the electricity generated in America is used to power air-conditioning systems that cool homes and offices. As countries such as Brazil, China and India grow richer, they will surely do likewise. Not only is that expensive for customers, it also raises emissions of greenhouse gases in the form both of carbon dioxide from burning power-station fuel and of the hydrofluorocarbons air conditioners use as refrigerants.

Sourced through Scoop.it from: www.economist.com

Fashion photographer Florian Joahn grew up in a remote industrial small town in east Germany. Somewhere in between starting off as graphic designer, moving to Ghana where he worked as a teacher for deaf children, before embarking on a five year art education in Amsterdam to become an installation artist, Florian learnt that fashion photography was his calling. It was a decision that sent him packing his suitcases once again, this time to relocate to London. “Photography is the medium I move the most naturally in and find it the easiest to express myself,” he says. “I have a high respect for fashion design and love the craftsmanship of it, but I also realised that fashion comes to live when you put it in a context, if it is on a person on the street or a model in front of the camera. Those are the moments I am interested in.

Sourced through Scoop.it from: www.itsnicethat.com