Metaverse: Most business projects will be dead by 2025 

Most Metaverse business projects will be dead by 2025

McKinsey forecasts market value of $5 trillion by 2030, Citi says up to $13 trillion, but Canalys doesn’t agree

CANALYS CHANNELS FORUM The metaverse is a solution looking for a B2B problem – that problem being how to help Meta CEO Mark Zuckerberg drum up billions of dollars in revenues – and it’s going to fail in the not-too-distant future.

That is if you believe the good folk at Canalys, who are seemingly already buffing a gravestone for Zuck’s version of the internet that we recently pointed out nobody really wants.

“Is the metaverse the next digital frontier or an overhyped money pit?” asked Matthew Ball, chief analyst at Canalys, at the company’s Channels Forum in Barcelona.

“Tens of billions of dollars have already been invested, costs and delays to Meta’s own progress is a barometer.


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