An Earth-sized “virtual telescope” is ready to take the first ever picture of a black hole – the monster mysterious object at the centre of our galaxy.
Sourced through Scoop.it from: www.bbc.com
Members of the public can search a newly released database of 1,600 stars to find signs of undiscovered exoplanets. The dataset, taken over two decades by the W.M. Keck Observatory in Hawaii, comes with an open-source software package and an online tutorial.
The search for planets beyond our solar system is about to gain some new recruits. Just recently, a team that includes MIT and is led by the Carnegie Institution for Science has released the largest collection of observations made with a technique called radial velocity, to be used for hunting exoplanets. The huge dataset, taken over two decades by the W.M. Keck Observatory in Hawaii, is now available to the public, along with an open-source software package to process the data and an online tutorial.
Sourced through Scoop.it from: news.mit.edu
Donald Trump’s presidency is likely to be the second shortest ever, a leading historian and author has claimed.
Sourced through Scoop.it from: www.independent.co.uk
Have you considered the impact that colour has on your brand or business? We spoke with colour psychologist and trend specialist Justine Fox on what effect colour has on the brain and emotions, and how you can use it to boos
Sourced through Scoop.it from: www.printed.com
The Customer Journey Mapping methodology will help businesses in the service industry unleash collaborative creativity and come up with innovative new service concepts
Sourced through Scoop.it from: fredzimny.wordpress.com
Psychometrics and the (counter)revolution in marketing that is helping bring fascism to power around the world
Sourced through Scoop.it from: antidotezine.com
Beats by Dre is still the dominant Bluetooth headphone brand in the US.
Sourced through Scoop.it from: www.businessinsider.com
Responsible for making these things happen is The New Yorker design team, and here the group of designers, directors, photo editors and more share their favourite books. In this mammoth edition there’s classic children’s books, colour theory and a collection of Israeli posters celebrating International Workers’ Day.
Sourced through Scoop.it from: www.itsnicethat.com
In it, Martin uses the fMRT process, which is short for functional magnetic resonance imaging to “get a glimpse into the head of consumers.”
Here’s what he found:
- “Our brains usually run on autopilot, despite making us believe we know what we are doing.”
- “90 percent of all purchasing decisions are not made consciously.”
- “Most purchasing decisions take as little as 2.5 seconds.”
- “Brodmann Area 10 in the human brain’s frontal cortex is activated if someone ‘thinks a product is really cool’. This area is linked to self-awareness and emotions.”
- “Brands and products that evoke our emotions, like Apple, Coca-Cola or Nivea, always win.”
Sourced through Scoop.it from: www.quicksprout.com
6% of the electricity generated in America is used to power air-conditioning systems that cool homes and offices. As countries such as Brazil, China and India grow richer, they will surely do likewise. Not only is that expensive for customers, it also raises emissions of greenhouse gases in the form both of carbon dioxide from burning power-station fuel and of the hydrofluorocarbons air conditioners use as refrigerants.
Sourced through Scoop.it from: www.economist.com