Même si les médias sociaux ne sont pas nés en 2004 avec l’émergence de Facebook, ce dernier constitue qu’on le veuille ou non le point de départ symbolique d’une décennie d’évolution dynamique du Web dit social.

Respectivement en 2005 et 2006, YouTube et Twitter ont à leur tour investi les réseaux sociaux au point d’être aujourd’hui des incontournables en matière de stratégie de communication.L’agence Mediavision Interactive en a profité pour dresser un bilan infographique.

Source: www.leblogducommunicant2-0.com

Isambard Kingdom Brunel’s trainshed at Paddington is one of the wonders of British architecture. The first real cathedral of the railway age, with columns supporting the innovative, ridge-and-furrow glazed roof, it was both decorative and ingeniously functional.

Source: heritagecalling.com

The Krubera cave is located in the Arabika Massif mountain range on the edge of the Black Sea in Abkhazia, which some argue is part of Georgia.  It is said to be bottomless, but experts have managed to map Earth’s deepest cave. Intrepid explorers have charted every known twist and turn of the terrifying Krubera cave that measures 7,208ft (2,197meters) deep. And with every expedition the chasm seems to become deeper as divers plunge to new depths never visited by humans to extend the cave’s reach into the Earth.

The cave is called Voronya in Russia, which means crow’s cave. The name was used as slang by Kiev cavers during the 1980s because of the number of crows nesting in the entrance pit. The Arabika Massif is one of the largest high-mountain limestone karst massifs (the main mass of an exposed structure) in the Western Caucasus, which is an area of southern Russia.  It is composed of Lower Cretaceous and Upper Jurassic limestones that dip continuously southwest to the Black Sea and plunge below the modern sea level. The cave, which is named after Russian geologist Alexander Krubera, is the only chasm on Earth that’s known to be deeper than 6,561ft (2,000m).

In 2005 he organized a series of expeditions and his team of 56 carried some five tons of equipment into the chasm. Much like scaling a mountain, the team had to cover certain distances so they could set up camp at depth of 2,300, 3,986, 4,630, and 5,380ft (700, 1,215, 1,410, and 1,640metres). The explorers were able to cook meals, sleep in tents and huddle together for warmth before venturing down the limestone rock faces for up to 20 hours at a time, sometimes though extremely cold water. It takes about 1 month to climb down to the bottom.

Source: www.dailymail.co.uk

Tweet Tweet When was the last time you took a long hard look at what makes your customer base tick? Think customer personas – those detailed representations of the different segments of your target audience. Fueled by data driven research that map out the who behind the buying decisions of your products or services, customer(…)

Source: conversionxl.com

Moshe Safdie is famous for his iconic Montreal housing complex Habitat ’67, and he is still creating innovative large-scale urban projects around the world. The latest project his firm, Safdie Architects, has debuted is the design for development at Singapore’s Changi Airport. The scheme aims to create a public gathering space with gardens, retail stores, hotel, restaurants, and entertainment that will lure travelers, airport employees, and local residents.

The glass dome will encompass a space of 134,000 square meters and houses a 130-foot-high waterfall. The dome’s curved shape, recalling the tradition of glass conservatories, provides inherent structural strength to the glass and steel structure. Tree-like structural columns in a ring support the dome while a suspended roof covers the adjacent atrium space.

The space also showcases natural elements: walking trails travel through an indoor topography of trees, palms, and ferns called “Forest Valley”. The different elements — dining, accommodations, and retail — are spread throughout the structure so as to give each of them impressive views of the natural features.

Source: architizer.com