I have never really tried to organize a contest on social networks, but every time someone talks about it, I picture headaches and hours of research. 

Facebook, Pinterest, Twitter… Each platform has specific rules — and they are often hard to figure out.

That may be the reason why brands don’t really read them and run illegal contests without thinking of the consequences of their decisions. 

This is the first time I find an article that highlights exactly the dangers of choosing to ignore the rules. Kerry Gorgone explains the subtle differences between types of contests and shares some tips. Namely:

– Beware of giveaways. 

– Be transparent and encourage disclosure

– Use “Void Where Prohibited” and “No Purchase Necessary.” 

This is a much-needed post IMO. You can read it at http://www.businessesgrow.com/2015/02/11/social-media-contests/ 

———————

Cendrine Marrouat

Source: www.businessesgrow.com

See on Scoop.itCommunication design

Eight in 10 American adults are now online, and teenagers and millennials are permanently glued to smartphones and tablets. So, for a local business looking to market its products and services digitally, the iron has never been hotter.

But which tactics to use? How about email? Yep, email is still as relevant today as it has ever been. Did you know, for example, that 91 percent of consumers check their email daily, and that 66 percent have made a purchase online as a result of an email marketing message?

What about social? Around three-quarters of online adults use social media, with Facebook driving almost two-thirds of all traffic to Shopify sites.

And don’t forget about your online reputation – 79 percent of consumers trust online reviews as much as personal recommendations, and a one-star increase in your Yelp rating can lead to a 5-9 percent increase in revenue.

Check out the visual below for three digital local marketing tactics you must use in 2015, which comes courtesy of Brand Muscle.

Source: www.adweek.com

See on Scoop.itCommunication design

Most of us turn to the internet when we are looking for resources to use for a presentation, report or article. The internet holds the key to so many robust resources.

Yet how many of these resources can you legally use for free? How many of them can you adapt?

That’s where Open Educational Resources (OER) can help. Here’s an infographic from the Center for Open Educational Resources and Language Learning (at the University of Texas at Austin) that can help.

Source: velvetchainsaw.com

See on Scoop.itCommunication design