“You try to fake it, but it limps right out of your mouth, barely alive. “What’d you learn in school today?”

In a single sentence, all that is wrong with “school.” First, the detachment–you literally have no idea what they’re learning or why. (You leave that up to school, because that’s what school’s for, right?)…”

Source: www.teachthought.com

See on Scoop.itCommunication design

Measuring the success of a content strategy is not easy. There are so many factors and metrics to take into consideration!

If you feel overwhelmed by the task, Pawan Deshpande’s article will be very useful. The way he breaks down the process is fantastic:

  • consumption
  • retention
  • sharing
  • engagement
  • leads
  • sales
  • production
  • costs


He also shares some very useful tips to lighten the load. I particularly like this quote:

Start small. You don’t need to measure everything all at once. Rather than flying blind, start measuring something that’s easy for you and work from there.”


Read the article at http://contentmarketinginstitute.com/2014/11/8-metrics-conquer-fear-measurement/

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Cendrine Marrouat

Source: contentmarketinginstitute.com

See on Scoop.itCommunication design