Eight in 10 American adults are now online, and teenagers and millennials are permanently glued to smartphones and tablets. So, for a local business looking to market its products and services digitally, the iron has never been hotter.

But which tactics to use? How about email? Yep, email is still as relevant today as it has ever been. Did you know, for example, that 91 percent of consumers check their email daily, and that 66 percent have made a purchase online as a result of an email marketing message?

What about social? Around three-quarters of online adults use social media, with Facebook driving almost two-thirds of all traffic to Shopify sites.

And don’t forget about your online reputation – 79 percent of consumers trust online reviews as much as personal recommendations, and a one-star increase in your Yelp rating can lead to a 5-9 percent increase in revenue.

Check out the visual below for three digital local marketing tactics you must use in 2015, which comes courtesy of Brand Muscle.

Source: www.adweek.com

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Most of us turn to the internet when we are looking for resources to use for a presentation, report or article. The internet holds the key to so many robust resources.

Yet how many of these resources can you legally use for free? How many of them can you adapt?

That’s where Open Educational Resources (OER) can help. Here’s an infographic from the Center for Open Educational Resources and Language Learning (at the University of Texas at Austin) that can help.

Source: velvetchainsaw.com

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Despite an admittedly strong preference for the automobile, Los Angeles and other forward-thinking cities are now re-allocating public (and private) land away from the car so that people can use the space for other purposes. 

The automobile remains the best transportation option in all but a few U.S. cities. However, we can strike a better balance with how we use the precious resource of space in our cities. By dedicating so much land to traveling comfortably and quickly by car, we miss out on using that land to create interesting places to travel to. While some communities may still require copious amounts of parking and travel lanes, others are developing different neighborhood priorities, like green space, local business presence, or better biking and walking infrastructure. We need to plan for flexibility, for the accommodation of what we cannot yet imagine.

Source: magazine.good.is

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What would you do if someone tried to dismiss the value of curation in a way that is very misleading? 

I was faced with that situation earlier this week. A very controversial post forced me to take a stand. In this post, I address all the arguments to prove that the author based her conclusions on her limited experience. 

There is not one way to curate content. It’s important to realize that. 

Read the article at http://socialmediaslant.com/content-curation-misunderstood/

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Cendrine Marrouat 

Source: socialmediaslant.com

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Creating tutorials and explanatory guides is best done through the help of screenshots. These are pictures we take of our screens to share with others or include in a visual demonstration of how, for example, a process works. As teachers and educators we often find ourselves in need of such visual annotations and cues to enhance our students comprehensibility. There are several web tools that we can use to create screenshots and we have already reviewed some of them in past publications here. Today, we are introducing you to what we consider to be the best 4 web tools for creating screenshots. Besides being free, these tools are very simple to use and are also student friendly. They will allow you to  capture your screen, crop and annotate your pictures using  arrows, colours, shapes, text and many more.

Source: www.educatorstechnology.com

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