A new approach to gas exploration has discovered a huge helium gas field, which could address the increasingly critical shortage of this vital yet rare element.


Helium doesn’t just make your voice squeaky – it is critical to many things we take for granted, including MRI scanners in medicine, welding, industrial leak detection and nuclear energy. However, known reserves are quickly running out. Until now helium has never been found intentionally – being accidentally discovered in small quantities during oil and gas drilling.


Now, a research group from Oxford and Durham universities, working with Helium One, a helium exploration company headquartered in Norway, has developed a brand new exploration approach. The first use of this method has resulted in the discovery of a world-class helium gas field in Tanzania.



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The HBP is a €1.2 billion worth and 10 years long global project that will give us a deeper and more meaningful understanding of how the human brain operates. It is comprised of 130 research institutions throughout Europe and coordinated through the Ecole polytechnique fédérale de Lausanne (EFPL) in Switzerland (1).


Experimental mapping of the brain turned out to be a dead end, given that it takes 20,000 experiments to map just one neural circuit and that our brain consists of 100 billion neurons and 100 trillion synapses. The HBP came up with a better solution by building the first human brain model. These are neuromorphic computing systems which use the same basic principles of computation and cognitive architectures as the brain (1, 2, 3, 4).


The plan is to determine fundamental principles of how neurons are connected and use those principles to construct statistical simulations. A simulation model will then predict how the certain parts of the brain, for which we have none or little experimental information, are wired and then compare the results with real biological data. In other words, the idea is to find some underlying principle that governs brain’s morphology and reverse-engineer the human brain with the help of supercomputers (1, 2, 3).

Sourced through Scoop.it from: scitechconnect.elsevier.com

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Intelligent Office concept products introduced by Steelcase present a future vision of a workplace that integrates cutting-edge technology into the work environment to enhance performance, human interaction and worker satisfaction. While the recent research by IPSOS-Steelcase reports that over a third of KSA workers face a range of obstacles that leave them feeling overwhelmed, stressed and less productive in the workplace, Steelcase’s concept products give workers increased control over distractions that can affect performance such as noise, interruptions, lighting and temperature control.

Sourced through Scoop.it from: en-maktoob.news.yahoo.com

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This list includes software in the categories of marketing tools:

  • Advocacy and Influencer Marketing
  • Analytics and Attribution
  • Collaboration
  • Content Creation and Syndication
  • Content Optimization
  • Customer Success, Reviews, and Community Building
  • Design
  • Lead Nurturing and Marketing Automation
  • Events
  • Market Analysis
  • Outreach
  • Project Management
  • Social Media Marketing
  • Website Management

Sourced through Scoop.it from: trackmaven.com

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The 4 Cs stand for content, cookie duration, creative and context. 

Content: This is the area of your site that somebody has visited. You don’t need to segment every page of your site here with its own audience and ad group. You want to create audiences that are grouped by the likelihood to convert.

Cookie Duration: For most sites, recent visitors have a higher likelihood of converting than less recent visitors. The right cookie durations to use for your remarketing audiences will depend on your product and funnel. 

Creative: Refers to the type of ad that you are serving to your audience.

Context: Context refers to the placements on which your ad is appearing. Context is a strong signal of intent and readiness to move down the funnel; a person is much more likely to convert to a B2B software lead when they are browsing software-related content than they are when they are checking the weather.

Sourced through Scoop.it from: searchengineland.com

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