Does “Brainstorming” Lead To Innovation?

“ I have a confession to make. I hate meetings. Maybe that is not entirely true. I hate bad meetings. You know the ones where you spend a lot of time going round and round in circles, yet seem to accomplish little at the end of the day. One of those main staples of these meetings has been “brainstorming”. This process is one that has been heralded in not only meetings, but also for “Design Thinking” (here is a document on the techniques os brainstorming in design thinking from Stanford University, Institute of Design). So out of sheer curiosity, I googled “brainstorming is bad” to see what I found (not biased at all I know). Here are a few of the articles that I read with little snippets from each.”

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