It’s tricky to implement the intricate tricks of an optical illusion in a book cover design without the finished product appearing slightly heavy-handed, but designer Hansje van Halem does it with poise and perfectionism. She’s worked as a freelance graphic designer since graduating from Amsterdam’s Gerrit Rietvield Academie in 2003 (as her About section explains) and her enjoyment of what others might find to be repetitive shines through in the illusory patterns in her portfolio.

Source: www.itsnicethat.com

[O]ften… people focus too much on the visuals, text and fancy containers but neglect the structure of their doodle/sketchnote/infodoodle [delete where appropriate] . This is a mistake. It is the structure that holds it all together and can really lift the peice. While you can get away with this when doodling for your self, when we are talking about communicating ideas this is essential.

Source: medium.com