In the last 15 years, design education has dramatically changed. Generally speaking, at the beginning of 2000s, design education was pretty much the job of art and design schools, and mostly had a learning-by-doing approach, involving hands-on studio-based assignments. It was rare to find a design course heavy on “lecture” format classes, unpacking the design process, or…

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By Suzanne Pellican

We started our journey to bring design thinking into Intuit more than eight years ago. We call it Design for Delight (D4D) — because it’s not about the process; it’s about exceeding the expectations of our customers in ways they couldn’t imagine. We realized that not everyone had the necessary innovation skills. Most of our employees hadn’t been trained, in school or at other jobs, to solve problems with design thinking. So, we needed to build the capability into all 8,000 employees to spur on innovation and ensure we create amazing experiences for our customers.

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Milton Glaser is ready to talk ethics. It’s not the first time, either. Ours is one of a few recent interviews with the graphic designer and creator of the _I ❤ NY_ logo, in which he addresses some of the moral demands of his trade – questions of whether graphic design ought to compromise its integrity for the sake of meeting a client’s demands. On the subject of advertisers and the designers who work for them, Glaser is clear. “Your obligation is to the client, and not necessarily the public. In some cases, you’re encouraging people to buy things that they don’t need, or encouraging them to move in a direction that does not serve them. Frequently in advertising – and PR and journalism as well – we have to persuade people to do things that we don’t really believe in and that they don’t really believe in. Should you participate in something that encourages people to do something that is not good for them? I consider that a core question for journalists and practitioners of graphic art, but it’s too frequently overlooked because it is too painful to answer.”

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