See on Scoop.itCommunication design

Why do you follow brands on Twitter?

If you’re anything like 52 percent of consumers it’s to be notified of special offers and promotions, while 33 percent click “follow” on the hope that they’ll be getting some freebies.

30 percent expect access to exclusive content, while just two in five (38 percent) are current customers. This visual fromTwitter looks at 10 reasons why people follow brands on the social network.

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