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Is Twitter an effective marketing tool for brands? What sorts of challenges are businesses facing on Twitter? According to a recent survey conducted by SMMU, 40 percent of brands consider Twitter to be an effective marketing tool. Brands face a number of challenges (like building an audience, developing strong content, etc.) using Twitter as a social media marketing tool, with measuring Return-on-Investment being the greatest challenge.

 In addition, most brands have not used Twitter’s paid services. In fact, some brands were unaware that they were available. Among Twitter features being used on a regular basis, Vine remains underutilized, despite the rise in popularity of video marketing. Check out this infographic for all the findings from the survey….

See on socialmediatoday.com

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Every year since 1993, the community of nations has focused on the importance of fresh water and advocated for the sustainable management of freshwater resources. Severe droughts experienced recently in places like the American West, the Horn of Africa, Russia, China, and Australia have highlighted the fact that humans are rapidly using up the world’s water supplies—and when they’re gone, they’re gone. We are spending one of our most vital resources in greater volumes every day.

One Block Off The Grid recently developed an infographic to illustrate how energy production depends on water. It shows water use by four of the most common energy sources: coal, nuclear, oil and gas, and solar. Solar comes out on top big time.

See on cleantechnica.com