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Is Twitter an effective marketing tool for brands? What sorts of challenges are businesses facing on Twitter? According to a recent survey conducted by SMMU, 40 percent of brands consider Twitter to be an effective marketing tool. Brands face a number of challenges (like building an audience, developing strong content, etc.) using Twitter as a social media marketing tool, with measuring Return-on-Investment being the greatest challenge.

 In addition, most brands have not used Twitter’s paid services. In fact, some brands were unaware that they were available. Among Twitter features being used on a regular basis, Vine remains underutilized, despite the rise in popularity of video marketing. Check out this infographic for all the findings from the survey….

See on socialmediatoday.com

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Every year since 1993, the community of nations has focused on the importance of fresh water and advocated for the sustainable management of freshwater resources. Severe droughts experienced recently in places like the American West, the Horn of Africa, Russia, China, and Australia have highlighted the fact that humans are rapidly using up the world’s water supplies—and when they’re gone, they’re gone. We are spending one of our most vital resources in greater volumes every day.

One Block Off The Grid recently developed an infographic to illustrate how energy production depends on water. It shows water use by four of the most common energy sources: coal, nuclear, oil and gas, and solar. Solar comes out on top big time.

See on cleantechnica.com

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Sacré Coeur in Casablanca, Morocco was designed by French architect Paul Tournon in 1930. The cathedral’s underuse (religious functions ceased in 1956) combined with its vaulting Neo-Gothic breadth, makes it the perfect venue for cultural engagement. 

Cue the lights: From April 3 – 6, French transmedia installation designer Miguel Chevalier bedecked the halls with Magic Carpets 2014, a projected animation that turned the institution’s massive floor into a multicolored, reactive art experience. 

More images + video at the link…

See on thecreatorsproject.vice.com

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Sightsmap forms an aggregation of the most photographed buildings by integrating Google’s Panoramio, which allows users to tag a location or attraction within their photo.

 

In a colorful gradient of purples, reds, and yellows, the website reveals the most photographed places around the globe. Broad patches of purple coincide with a lesser amount of photographs, while smaller clusters of yellow reveal the locations where people can’t seem to put their cameras down. Unsurprisingly, the densest areas of yellow are the world’s most popular tourist spots − including New York City and cities across Europe such as Istanbul.

Sightsmap is more than just a map of tourist destinations however; it also shows the close connection between architecture and what inspires people to take photos. Sightsmap forms an aggregation of the most photographed buildings by integrating Google’s Panoramio, which allows users…

See on architizer.com