See on Scoop.itCommunication design

This image photographed almost ten years ago on September 21, 2005, shows a gorgeous, pristine view of Antarctica. It was taken with the AMSR-E instrument onboard NASA’s Aqua satellite. 
Upon zooming in, one can see magnificent details of the awe-inspiring sea ice, and how much space it occupies in relation to the rest of the planet. 
To view more pictures, visit NASA’s site here. 

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See on Scoop.itCommunication design

The levels of empathy or insights we can get from interacting with users.

 

The reality is that as you move up the levels, it takes more much time, energy, training, determination and experience to reach the next level of empathy when interacting and interviewing with End-Users. On the flip side, the higher the level of empathy, the more core the insight. If you want to be a great Design Thinker, you want to be moving upwards in the hierarchy, to get those more deep-seated, core insights and drivers.

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